Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 2 / Spring Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Compulsory | ||||
| Department | PUBLIC RELATIONS AND PUBLICITY | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | RIZA GÜNAYDIN (rzgnydn@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| To provide an introduction to the concept of social media, Discuss how social media use changes different areas of life, To discuss how to successfully use social media in different business areas. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Can to learn fundamental concepts about social media, |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. |
Examination |
| LO-2 | Can develop a critical view of how social media has changed social and cultural life. |
PO-1 The students who have completed the program successfully: He has comprehensive and systematic knowledge of concepts, principles and facts in the field of Public Relations and Publicity. PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-8 Have strong communicative skills and accommodate easily adapt to teamwork. |
Examination |
| LO-3 | Can learn different methods of how social mebusiness dia can be used in life. |
PO-2 Describe, synthesize, analyze, interpret and evaluate data and information professionally. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. |
Examination |
| LO-4 | Can examine different social media examples. |
PO-4 Prepare reports regarding their tasks apart from their own in extraordinary. PO-5 Improve themselves gradually both professionally and personally, take responsibility for learning independently and demonstrate that. PO-7 Understand and apply national and international laws, regulations, and professional standards related to Public Relations and Publicity. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| This participatory and discussion-oriented course explores the use of social media for political goods regarding its tactics, its strategies and its goals. This course will rely on both a survey of the existing theory and scholarship on social media activism, as well as close analyses of actual activist practices within both old and new media and on a local, national and global scale. Special attention will be paid to questions of choreography, impacts of medium on creativity and efficacy and finally questions the value of media activism as both an aesthetic and political activity. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Introduction to Social Media | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 2 | Social networks | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 3 | Social Media and Marketing Communication | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 4 | Social Media and Marketing Communication | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 5 | Social Networking Sites | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 6 | Social Media and Content Strategies | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 7 | Course Review | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 8 | mid-term exam | |
| 9 | Social Media and Privacy | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 10 | Crisis Management in Social Media | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 11 | Social Media and CRM | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 12 | Social Media and Advertising | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 13 | Social Media Monitoring and Reporting | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 14 | Overview - Social Media Communication Plan | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 15 | social media in Turkey | Verbal and Visual Lecture, Discussion, Presentations, Sampling, Case Studies |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Büyükaslan, A., Kırık, A. M. (Ed.) (2013). Sosyal Medya Araştırmaları 1. Konya: Çizgi Kitabevi. | |
| 2 | Kırcova, İ., Enginkaya, E. Sosyal medya pazarlama. İstanbul: Beta Yayınları. | |
| 3 | Mavnacıoğlu, K. (2015). Kurumsal iletişimde sosyal medya yönetimi. İstanbul: Beta Yayınları. | |
| Required Course instruments and materials | ||
| Lecture, Discussions, Readings, Presentations | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 1 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 16 | 1 | 60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 2 | 14 | 28 |
| Outside Class | |||
| a) Reading | 2 | 14 | 28 |
| b) Search in internet/Library | 1 | 2 | 2 |
| c) Performance Project | 0 | ||
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 3 | 5 | 15 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 3 | 5 | 15 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||