Nevşehir Hacı Bektaş Veli University Course Catalogue
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| Year/Semester of Study | 1 / Fall Semester | ||||
| Level of Course | 2nd Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | RELIGIOUS TOURISM (MASTER) | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | EBRU GÜNEREN (ebruguneren@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | |||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to provide students with a comprehensive and integrated approach to the management and marketing of pilgrimage sites and destinations. It aims to teach the main factors necessary for the development and successful management of faith tourism destinations. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | Evaluating how tourism can be successfully used to develop and market a pilgrimage site or faith tourism destination. |
PO-4 Follow, interpret and discuss the developments in religious and faith-based tourism and develop scientific solutions with interdisciplinary and holistic approach. PO-8 Understand, analyze, and question distinctive dynamics and delicacy of religious and faith-based tourism and functioning of tourism businesses with a holistic view using both micro and macro approaches; and make decisions related to problems encountered. PO-9 Demonstrate theoretical knowledge required to start, run and manage a business which will operate in religious and faith-based tourism sector; and apply this knowledge into projects with initiative. |
Examination Presentation Performance Project |
| LO-2 | Evaluation of tourist behavior in order to meet the expectations of visitors to faith tourism destinations and pilgrimage sites. |
PO-1 Understand, analyze and examine the contribution of tourism to peace and intercultural dialogue by taking the operational process of tourism industry and the roles of actors in the system into consideration; and generate solutions which can increase the contribution of tourism to reconciliation, sympathy and tolerance within societies. PO-3 Apprehend the belief systems, historical development and process of human actions based on faith and religion within a global scale; appraise, analyze, examine these issues and generate solutions to problems with an unbiased, objective, scientific and ethical comprehension. PO-5 Understand personal, group and social relationships which underlie belief systems and tourism sector and fundamentals of religious tourist behavior; perceive and interpret cultural differences and conflicts and provide peaceful and ethical solutions to contradictions and problems within the frame of tolerance and sensibility. PO-8 Understand, analyze, and question distinctive dynamics and delicacy of religious and faith-based tourism and functioning of tourism businesses with a holistic view using both micro and macro approaches; and make decisions related to problems encountered. |
Examination Presentation Performance Project |
| LO-3 | Learning the pilgrimage sites of Jewish, Christian, Muslim and pagan religions and worldwide pilgrimage organizations. |
PO-1 Understand, analyze and examine the contribution of tourism to peace and intercultural dialogue by taking the operational process of tourism industry and the roles of actors in the system into consideration; and generate solutions which can increase the contribution of tourism to reconciliation, sympathy and tolerance within societies. PO-3 Apprehend the belief systems, historical development and process of human actions based on faith and religion within a global scale; appraise, analyze, examine these issues and generate solutions to problems with an unbiased, objective, scientific and ethical comprehension. PO-8 Understand, analyze, and question distinctive dynamics and delicacy of religious and faith-based tourism and functioning of tourism businesses with a holistic view using both micro and macro approaches; and make decisions related to problems encountered. |
Examination Presentation Performance Project |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
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| Course Contents | ||
| To develop and market tourism as a pilgrimage site or destination for faith tourism | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | Destination management and system, factors that direct destination management. | Lecture Discussion Presentation |
| 2 | Essentiality of destination management. destination management functions. | Lecture Discussion Presentation |
| 3 | Destination marketing, external marketing process in destinations | Lecture Discussion Presentation |
| 4 | destination sales development, the role of tour operators and travel agencies in destination marketing, internal marketing process in destinations, | Lecture Discussion Presentation |
| 5 | Religious tourism and basic concepts of religious tourism, the emergence and importance of religious tourism | Lecture Discussion Presentation |
| 6 | The profile of religious tourists, motivations of religious tourists, marketing in religious tourism | Lecture Discussion Presentation |
| 7 | Religious Tourist Typology in Destination Marketing | Lecture Discussion Presentation |
| 8 | mid-term exam | |
| 9 | Motivation in religious tourism in terms of destination marketing | Lecture Discussion Presentation |
| 10 | Prominent Religious Tourism Destinations and sites in Turkey | Lecture Discussion Presentation |
| 11 | Prominent Religious Tourism Destinations and sites in the World | Lecture Discussion Presentation |
| 12 | Stakeholder Management in Pilgrimage Sites and Destinations | Lecture Discussion Presentation |
| 13 | Article Analysis Presentations | Lecture Discussion Presentation |
| 14 | Article Analysis Presentations | Lecture Discussion Presentation |
| 15 | Article Analysis Presentations | Lecture Discussion Presentation |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Michael Stausberg (2011). Religion and Tourism: Crossroads, Destinations and Encounters. The United States: Routledge. | |
| 2 | S. Pike (2004). Destination Marketing Organisations. Oxford: Elsevier. | |
| 3 | Güzel, Ö., Köroğlu, Ö. Turist Rehberliğinde Uzmanlaşma. Nobel Yayınevi 2019 | |
| Required Course instruments and materials | ||
| Lectures, class discussions, article reviews, case studies and assignments | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 8 | 2 | 40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | 1 | 10 | |
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 3 | 50 | |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 5 | 10 | 50 |
| b) Search in internet/Library | 2 | 14 | 28 |
| c) Performance Project | 15 | 1 | 15 |
| d) Prepare a workshop/Presentation/Report | 10 | 1 | 10 |
| e) Term paper/Project | 15 | 1 | 15 |
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 5 | 1 | 5 |
| mid-term exam | 2 | 1 | 2 |
| Own study for final exam | 15 | 1 | 15 |
| final exam | 2 | 1 | 2 |
| 0 | |||
| 0 | |||
| Total work load; | 184 | ||