Nevşehir Hacı Bektaş Veli University Course Catalogue

Information Of Programmes

TOURISM RESEARCH INSTITUTE / İT526 - RELIGIOUS TOURISM (MASTER)

Code: İT526 Course Title: HOSPITALITY MANAGEMENT IN FAITH TOURISM Theoretical+Practice: 3+0 ECTS: 6
Year/Semester of Study 1 / Spring Semester
Level of Course 2nd Cycle Degree Programme
Type of Course Optional
Department RELIGIOUS TOURISM (MASTER)
Pre-requisities and Co-requisites None
Mode of Delivery Face to Face
Teaching Period 14 Weeks
Name of Lecturer ZEYNEP ÇOKAL (zeynepkabaoglu@nevsehir.edu.tr)
Name of Lecturer(s)
Language of Instruction Turkish
Work Placement(s) None
Objectives of the Course
The objective of this course is to enable students gain a perspective about the practices in hospitality industry, management of various fields of operation and organizations; and to enable them evaluate hospitality trends in Turkey and the world and the impacts of these trends on religious tourism.

Learning Outcomes PO MME
The students who succeeded in this course:
LO-1 Discuss the developmental process of hospitality industry and its impacts on religious tourism; and in short to explain the history of hospitality industry. PO-2 Comprehend the role and importance of religious and faith-based tourism in the tourism sector; understand, analyze and question dynamics of this tourism type from micro and macro perspectives in holistic view; and make decisions for solutions related to problems encountered.
PO-8 Understand, analyze, and question distinctive dynamics and delicacy of religious and faith-based tourism and functioning of tourism businesses with a holistic view using both micro and macro approaches; and make decisions related to problems encountered.
PO-9 Demonstrate theoretical knowledge required to start, run and manage a business which will operate in religious and faith-based tourism sector; and apply this knowledge into projects with initiative.
Examination
Presentation
LO-2 Apprehend the effects of hospitality industry and services on religious tourism; and to understand special service approach required in religious tourism. PO-2 Comprehend the role and importance of religious and faith-based tourism in the tourism sector; understand, analyze and question dynamics of this tourism type from micro and macro perspectives in holistic view; and make decisions for solutions related to problems encountered.
PO-8 Understand, analyze, and question distinctive dynamics and delicacy of religious and faith-based tourism and functioning of tourism businesses with a holistic view using both micro and macro approaches; and make decisions related to problems encountered.
PO-9 Demonstrate theoretical knowledge required to start, run and manage a business which will operate in religious and faith-based tourism sector; and apply this knowledge into projects with initiative.
LO-3 Demonstrate theoretical knowledge required in order to follow trends in hospitality industry and examine the impacts of these trends on religious tourism PO-2 Comprehend the role and importance of religious and faith-based tourism in the tourism sector; understand, analyze and question dynamics of this tourism type from micro and macro perspectives in holistic view; and make decisions for solutions related to problems encountered.
PO-8 Understand, analyze, and question distinctive dynamics and delicacy of religious and faith-based tourism and functioning of tourism businesses with a holistic view using both micro and macro approaches; and make decisions related to problems encountered.
PO-9 Demonstrate theoretical knowledge required to start, run and manage a business which will operate in religious and faith-based tourism sector; and apply this knowledge into projects with initiative.
Examination
Presentation
PO: Programme Outcomes
MME:Method of measurement & Evaluation

Course Contents
The development of the hospitality industry and its effects on religious tourism, the size and scope of the hospitality industry, the effects and services of the hospitality industry on religious tourism, new trends in the hospitality industry and the effects of these trends on religious tourism
Weekly Course Content
Week Subject Learning Activities and Teaching Methods
1 Accommodation and Accommodation Businesses (History and General Information) Lecturing, Discussion, Question- Answer
2 Hospitality Industry Trends in the World and in Turkey Lecturing, Discussion, Question- Answer
3 Hotel Management Lecturing, Discussion, Question- Answer
4 Organization Structure and Departments in Accommodation Businesses Lecturing, Discussion, Question- Answer
5 Investment Analysis, Physical Planning Lecturing, Discussion, Question- Answer
6 Organizational Structure and Human Resources Management, Motivation and Leadership Lecturing, Discussion, Question- Answer
7 Strategic Management and Planning, Purchasing in Hospitality Industry Lecturing, Discussion, Question- Answer
8 mid-term exam
9 Hotel Management and Technology Lecturing, Discussion, Question- Answer
10 Hospitality Management in Religious Tourism Lecturing, Discussion, Question- Answer
11 Expectations of Religious Tourists and Hotel Management Lecturing, Discussion, Question- Answer
12 Religious Tourists and Guest Relations Management Lecturing, Discussion, Question- Answer
13 Services Offered to Special Groups in Religious Tourism Lecturing, Discussion, Question- Answer
14 Halal Hotels Lecturing, Discussion, Question- Answer
15 Halal Hotels Lecturing, Discussion, Question- Answer
16 final exam
Recommend Course Book / Supplementary Book/Reading
Required Course instruments and materials
Publications, projection, computer

Assessment Methods
Type of Assessment Week Hours Weight(%)
mid-term exam 8 2 40
Other assessment methods
1.Oral Examination
2.Quiz
3.Laboratory exam
4.Presentation
5.Report
6.Workshop
7.Performance Project
8.Term Paper
9.Project
final exam 16 2 60

Student Work Load
Type of Work Weekly Hours Number of Weeks Work Load
Weekly Course Hours (Theoretical+Practice) 3 14 42
Outside Class
       a) Reading 2 14 28
       b) Search in internet/Library 2 14 28
       c) Performance Project 0
       d) Prepare a workshop/Presentation/Report 2 14 28
       e) Term paper/Project 0
Oral Examination 0
Quiz 0
Laboratory exam 0
Own study for mid-term exam 3 8 24
mid-term exam 3 1 3
Own study for final exam 3 8 24
final exam 3 1 3
0
0
Total work load; 180