| Code: İŞL632 |
Course Title: TECHNOLOGY AND INNOVATION MANAGEMENT IN MARKETING |
Theoretical+Practice: 3+0 |
ECTS: 6 |
|
| Year/Semester of Study |
1 / Spring Semester |
| Level of Course |
2nd Cycle Degree Programme |
| Type of Course |
Optional |
| Department |
BUSINESS ADMINISTRATION - PRODUCTION MANAGEMENT AND MARKETING (DOCTORATE DEGREE) |
| Pre-requisities and Co-requisites |
None |
| Mode of Delivery |
Face to Face |
| Teaching Period |
14 Weeks |
| Name of Lecturer |
MUSTAFA ÜNSALAN (mustafaunsalan@nevsehir.edu.tr) |
| Name of Lecturer(s) |
MUSTAFA ÜNSALAN, |
| Language of Instruction |
Turkish |
| Work Placement(s) |
None |
| Objectives of the Course |
| In this course, it is aimed to examine the role of innovation and technology in business management within the framework of general concepts and techniques related to strategic management. In this framework, technology and innovation issues will be discussed in various aspects within the organizational structure and their effects will be examined in detail. In addition, within the scope of this course, topics such as marketing environment, environmental uncertainty, technology in organizations within the framework of systems approach, management and technology management, technology/innovation diffusion, process innovation, value chains will be discussed. |
| Learning Outcomes |
PO |
MME |
| The students who succeeded in this course: |
|
|
| LO-1 |
Evaluate the rationale and importance of developing new products that meet their customers' needs |
PO-2 Have command on the current issues in the science of marketing, learn new marketing methods such as green marketing, social marketing, post-modern marketing, sustainable marketing, data-driven marketing, relationship marketing and so on
PO-18 Identify social, scientific, managerial and ethical problems that are encountered in the field of marketing and business life, analyse and solve them, and contribute to the development of values related to such issues.
|
Examination
|
| LO-2 |
Identifying key issues in new product and technology development |
PO-6 Gain theoretical and practical knowledge and skills in advanced marketing research, on the basis of statistical information, learn and apply a variety of qualitative and quantitative research methods, collect data with scientific methods, do advanced-level analysis successfully, evaluate and interpret the findings/results, use some statistical programs such as SPSS.
PO-10 Can understand new, different and/or complex issues, design an original studies and investigate them.
PO-14 As a researcher and scientist, learn to look the new issues or new developments in the field of marketing critically, enhance their questioning and exploratory aspects.
|
Examination
|
PO: Programme Outcomes
MME:Method of measurement & Evaluation |
| Course Contents |
| In this course, it is aimed to examine the role of innovation and technology in business management within the framework of general concepts and techniques related to strategic management. In this framework, technology and innovation issues will be discussed in various aspects within the organizational structure and their effects will be examined in detail. In addition, within the scope of this course, topics such as marketing environment, environmental uncertainty, technology in organizations within the framework of systems approach, management and technology management, technology/innovation diffusion, process innovation, value chains will be discussed. |
| Weekly Course Content |
| Week |
Subject |
Learning Activities and Teaching Methods |
| 1 |
What is the product |
Teaching Discussion Question/Answer |
| 2 |
Product types and features |
Teaching Discussion Question/Answer |
| 3 |
Relationships between product, technology and innovation |
Teaching Discussion Question/Answer |
| 4 |
Product management |
Teaching Discussion Question/Answer |
| 5 |
Product development methods and strategies |
Teaching Discussion Question/Answer |
| 6 |
Project management in product development |
Teaching Discussion Question/Answer |
| 7 |
Project management in product development |
Teaching Discussion Question/Answer |
| 8 |
mid-term exam |
|
| 9 |
Feasibility study on the product |
Teaching Discussion Question/Answer |
| 10 |
Feasibility study on the product |
Teaching Discussion Question/Answer |
| 11 |
Prototype development |
Teaching Discussion Question/Answer |
| 12 |
Product testing |
Teaching Discussion Question/Answer |
| 13 |
Product marketing and manufacturing |
Teaching Discussion Question/Answer |
| 14 |
New trends in product development |
Teaching Discussion Question/Answer |
| 15 |
Overall assessment |
Teaching Discussion Question/Answer |
| 16 |
final exam |
|
| Recommend Course Book / Supplementary Book/Reading |
| 1 |
Tidd, J. & Bessant, J. Managing Innovation: Integrating Technological, Market and Organizational Change, 2009, John Wiley & Sons |
| Required Course instruments and materials |
| Projection, Book |
