Nevşehir Hacı Bektaş Veli University Course Catalogue
|
|||||
| Year/Semester of Study | 2 / Fall Semester | ||||
| Level of Course | Short Cycle Degree Programme | ||||
| Type of Course | Optional | ||||
| Department | ÇAĞRI MERKEZI HIZMETLERI | ||||
| Pre-requisities and Co-requisites | None | ||||
| Mode of Delivery | Face to Face | ||||
| Teaching Period | 14 Weeks | ||||
| Name of Lecturer | MEHMET YAŞAR ARCA (myasararca@nevsehir.edu.tr) | ||||
| Name of Lecturer(s) | MEHMET YAŞAR ARCA, | ||||
| Language of Instruction | Turkish | ||||
| Work Placement(s) | None | ||||
| Objectives of the Course | |||||
| The aim of this course is to explain the basic concepts, types, functions and strategic dimensions of advertising. Within the scope of the course, it is aimed that students will be able to comprehend the role of advertising in persuasive communication, have knowledge about traditional or digital advertising media, understand the advertising planning process and develop effective advertising strategies for the target audience. In addition, the course will be able to gain a critical perspective on advertising through the social effects of advertising and the use of advertising appeals. | |||||
| Learning Outcomes | PO | MME | |
| The students who succeeded in this course: | |||
| LO-1 | At the end of this course, students will be able to explain the basic terms related to advertising. |
PO-6 Critically evaluates the acquired knowledge and skills. PO-7 Shows the need for continuity of learning and understanding. PO-8 Programs for the learning needs are open for accession. |
Examination |
| LO-2 | At the end of this course, students will be able to understand the functions and strategies of advertisements. |
PO-17 Open to change and innovation. |
Examination |
| LO-3 | At the end of this course, students will be able to evaluate traditional and digital advertising in terms of integrated marketing communication. |
PO-6 Critically evaluates the acquired knowledge and skills. PO-7 Shows the need for continuity of learning and understanding. PO-8 Programs for the learning needs are open for accession. |
Examination |
| LO-4 | At the end of this course, students will be able to comprehend the relationship between call centres and sales-oriented advertising and promotion activities |
PO-2 Decision, implementation, and their behavior has the ability to use information acquired in the field of Call Center Services. PO-3 Analyzing the information in the field of Call Center Services, has the ability to interpret and evaluate. |
Examination |
| PO: Programme Outcomes MME:Method of measurement & Evaluation |
|||
| Course Contents | ||
| In this course, the concept of advertising, types of advertising, functions of advertising, advertising strategies, traditional and digital advertising concepts, advertising planning process, target audience analysis and advertising appeals will be examined. | ||
| Weekly Course Content | ||
| Week | Subject | Learning Activities and Teaching Methods |
| 1 | The Concept of Advertising as a Persuasive Communication Actor | Lecture, Question and Answer, Discussion |
| 2 | Aims and Objectives of Advertising | Lecture, Question and Answer, Discussion |
| 3 | Traditional Advertising | Lecture, Question and Answer, Discussion |
| 4 | Electronic and Digital Advertising | Lecture, Question and Answer, Discussion |
| 5 | Functions of Advertising | Lecture, Question and Answer, Discussion |
| 6 | Advertisement Planning Process | Lecture, Question and Answer, Discussion |
| 7 | Target Audience Phenomenon in Advertising | Lecture, Question and Answer, Discussion |
| 8 | mid-term exam | |
| 9 | Advertising Media | Lecture, Question and Answer, Discussion |
| 10 | Advertising Management from the Perspective of Integrated Marketing and Strategic Communication | Lecture, Question and Answer, Discussion |
| 11 | Techniques Used in Advertisements | Lecture, Question and Answer, Discussion |
| 12 | Advertising Appeals | Lecture, Question and Answer, Discussion |
| 13 | Advertising Appeals | Lecture, Question and Answer, Discussion |
| 14 | General Advertisement Examples | Lecture, Question and Answer, Discussion |
| 15 | General Advertisement Examples | Lecture, Question and Answer, Discussion |
| 16 | final exam | |
| Recommend Course Book / Supplementary Book/Reading | ||
| 1 | Özkan,A. (2014) Reklam Yönetimi, İTO Yayınları: İstanbul | |
| 2 | Elden, M. Ve Bakıri U. (2019) Reklam Çekicilikleri, İletişim Yayınları: İstanbul | |
| Required Course instruments and materials | ||
| Lecture Notes, Computer | ||
| Assessment Methods | |||
| Type of Assessment | Week | Hours | Weight(%) |
| mid-term exam | 1 | 1 | %40 |
| Other assessment methods | |||
| 1.Oral Examination | |||
| 2.Quiz | |||
| 3.Laboratory exam | |||
| 4.Presentation | |||
| 5.Report | |||
| 6.Workshop | |||
| 7.Performance Project | |||
| 8.Term Paper | |||
| 9.Project | |||
| final exam | 1 | 1 | %60 |
| Student Work Load | |||
| Type of Work | Weekly Hours | Number of Weeks | Work Load |
| Weekly Course Hours (Theoretical+Practice) | 3 | 14 | 42 |
| Outside Class | |||
| a) Reading | 1 | 14 | 14 |
| b) Search in internet/Library | 1 | 14 | 14 |
| c) Performance Project | 1 | 4 | 4 |
| d) Prepare a workshop/Presentation/Report | 0 | ||
| e) Term paper/Project | 0 | ||
| Oral Examination | 0 | ||
| Quiz | 0 | ||
| Laboratory exam | 0 | ||
| Own study for mid-term exam | 1 | 7 | 7 |
| mid-term exam | 1 | 1 | 1 |
| Own study for final exam | 1 | 7 | 7 |
| final exam | 1 | 1 | 1 |
| 0 | |||
| 0 | |||
| Total work load; | 90 | ||